Lumify Festival Eyes
During Coachella 2024, we captured real time content for our clients Lumify, at a surprise and delight product sampling event. The activation included free product samples as well as makeup artists providing bold, dazzling eye makeup for the perfect festival look. The content from this activation was captured leveraged across Meta platforms and Tiktok both during the activation, and afterwards, to amplify brand awareness and drive deeper connections with brand loyalists and beauty enthusiasts.
