Biotrue or False?

Biotrue or False?

Biotrue or False is a social media campaign for Biotrue, promoting their Hydration Eye Drop product. The activation successfully drove significant product sampling, resulting in 75,000 samples ordered within just 24 days.

Our client came to us with the goal of driving product sampling by converting those who use other brands, as well as helping viewers identify dry eye symptoms they might have. Biotrue left how this would come to life in our hands…By leveraging light-hearted, entertaining content in a fresh, man-on-the-street style format we were able to capture audience attention and drive product sampling. These targeted ads ran on Tiktok and Meta platforms.

ROLE: CAMPAIGN CONCEPTING, Art DIRECTion & MOTION GRAPHICS

Creative Director:
Eleni Flory
ART DIRECTOR:
Hayley Frazier
Copywriter:
Patrick McMahon
ONSITE VIDEOGRAPHER:
BEN MYERS