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STIHL

STIHL Fall 2024 | Social Campaign

Tasked with increasing customer awareness for STIHL’s core products—including their iconic chainsaws, the all-in-one KombiSystem, and the new electric riding mower—we developed a cross-platform content strategy that merged storytelling with product education.

After months of creative and strategic planning, our team of four spent three immersive days on-location in Northeast Washington, collaborating with STIHL influencer partners to capture authentic, high-impact content. The result: two cinematic long-form videos and eleven dynamic social assets designed to drive engagement and spark brand interest across digital channels.

Ad Placement: Meta (Facebook/Instagram); TikTok; Youtube; LinkedIn

//ON SET ART DIRECTION & PRE-PRODUCTION

 

Creative DirectorS:
Eleni Flory & BRIAN DAVIDSON
ON-SITE ART DIRECTOR &
DIRECTOR OF PHOTOGRAPHY:

Hayley Frazier
POST-PRO ART DIRECTOR:
JACK PRIEGEL
PRODUCER:
MAC KAUFMAN
VIDEOGRAPHERS:
BEN MEYERS & BENJAMIN OLIVER