LUMIFY Festival Eyes
At Coachella 2024, we brought Lumify’s bold beauty promise to life with a surprise-and-delight activation designed to turn heads—and open eyes. Festival-goers were treated to free product samples and eye makeup looks from on-site makeup artists. Our content capture strategy that was visually vibrant, socially native, and built for shareability.
The result: a suite of dynamic assets tailored for Meta and TikTok, deployed both live during the activation and in the weeks following to amplify reach. By combining eye-catching beauty moments with authentic festival energy, we deepened brand love among loyal fans while capturing the attention of a new generation of beauty enthusiasts.
//STORYTELLING, Art DIRECTion & MOTION GRAPHICS DESIGN
Creative Director:
Eleni Flory
ART DIRECTOR:
Hayley Frazier
Copywriter:
Patrick McMahon
Photographer:
Brittany Bravo
VIDEOGRAPHER:
Rocio Paredes
During the two-day period, our content drove:
659 profile visits
vs 200 daily avg the month prior
101.7K PEOPLE REACHED
vs 16.5K daily avg the month prior
4.0k impressions
vs 300 avg impressions